Directory
Advanced Diver Magazine (hard copy)
Reaches over 80,000+ readers annually with the beautiful full-color hard copy edition.
ADM On-Line
Growing rapidly in popularity, the ADM On-Line editorial section receives over 1,500,000+ banner impressions per year.
Rebreatherworld.com
Established as the worlds largest online rebreather equipment forum, RBW receives over 19,200,000+ banner impressions annually.
ADM, ADM On-Line, and RBW combined
Combining all advertisement methods result in over 28,000,000+ world wide contact opportunities.
ADM and ADM On-line are designed for people who are serious about their diving. These dedicated and enthusiastic divers spend thousands of dollars annually on equipment, dive charters, and travel -- both foreign and domestic. They pursue continued education and certification to advanced levels. Such divers are the backbone of the diving industry. Providing services and products that excite them or fulfill their needs will ensure a profitable year for the diving industry as a whole, and your business in particular.
Advanced Diver Magazine Distribution
• Newsstand (Books-a-Million, Borders, and Barnes & Noble)
• Dive trade shows (Our World Underwater, Beneath the Sea, The Scuba Show, etc.)
• Manufacturer trade show (DEMA)
• National and international dive events
• Special training events throughout the year
Distribution of ADM E-ZINE includes:
• Free membership on-line registration
Free on-line ADM E-Zine Online editorials and downloads
• 1,500,000+ annual banner impressions
DEMOGRAPHICS
The majority of ADVANCED DIVER readers are affluent professionals who embrace new technology, and have the means to purchase substantial amounts of gear, apparel, and equipment. Due to ADM’s professional design and content, many ADM readers collect each issue for future reference.
• 80,000 Readers annually of the hard copy Advanced Diver Magazine
1,500,000 Banner ad mpressions annually on ADM On-Line.
Distribution percentages of ADVANCED DIVER printed magazines:
• 53% paid subscribers
• 26% promotional copies given away at trade shows and dive events
Beneath the Sea, The Scuba Show, etc.)
• 12% foreign distributors
• 10% in-house back issue and advertisement promotions
• 88% U.S and 12% foreign
Percentages are subject to change according to scheduled dive events, new subscriptions, and foreign distribution.
ADVERTISER’S BONUS
Dive Equipment Manufacturers:
Advertising with ADM provides much more than merely a single page of copy. Paid advertisers have priority space over non-advertisers for new product listings. Advertisers also have priority for equipment articles and reviews with ADM.
Dive Facilities, Resorts, and Live-aboards:
Along with the standard advertisement, ADM offers travel and location advertisers special editorial privileges such as a one-time, three to five page color article on their local diving, hospitality, and specialties.
Boards of Tourism:
ADM supports the Boards of Tourism that wish to promote dive resort tourism in their country or locale. In each issue contracted, ADM offers special editorial privileges such as a three to five page color article on their local diving, hospitality, and specialties.
ADM is pleased to offer professional staff writers and photographers who can provide assistance with editorial content, graphics, and photography.

(ADM reserves the right to approve or deny all materials for publication. Special editorial privileges only apply for those advertisers who contract a 2/3-page or larger ad space for four or more issues. Editorial content must coincide with the direction of Advanced Diver Magazine.)
ADVANCED DIVER MAGAZINE HARD COPY ADVERTISING RATES
ADVANCED DIVER MAGAZINE takes pride in its printed high-quality graphical illustrations, professional writers, and outstanding photography. ADM has limited its advertisement-to-editorial ratio to 70% editorial and 30% advertisement. To ensure this ratio, ADM will continue to grow by adding additional pages as advertisements increase. ADVANCED DIVER MAGAZINE desires to work closely with your company by providing the link between your front door and the rest of the diving world.
ADM ON-LINE ADVERTISING RATES
Reaching the entire planet, ADM On-Line is the newest format within ADVANCED DIVER MAGAZINE, Inc. ADM On-Line editorial section is designed to reach a world of divers through the World Wide Web.
Bringing the power of the web with multiple forms of media such as imaging, videos, quick links, and data collection.
ADVERTISEMENT PACKAGE OPTIONS
PLATINUM PACKAGE OPTION
Advanced Diver Magazine • ADM On-Line & Rebreatherworld.com
Includes to following
• Printed advertisement within Advanced Diver Magazine (80,000+ readers)
• Three separate advertisement banners within ADM On-Line (1,500,000+ possible banner impressions)
• Two separate advertisement banners within Rebreatherworld.com (19,200,000+ possible banner impressions)
• Special product or destination editorial space within Advanced Diver Magazine and ADM On-Line (250,000+ possible readers)
• Dedicated manufacturer or destination section within Rebreatherworld.com (25,000+ on-line members)
Advanced Diver Magazine, ADM On-Line, and Rebreatherworld.com
2010 Advertisement Rates
X = Number of issues contracted (price is per issue)
X 4 Issues X 6 Issues X 8 Issues Select Item
1/8 Page $880.10 $858.36 $771.39
1/6 Page $1,046.90 $1,015.48 $984.07
1/4 Page $1,437.52 $1,385.55 $1,333.68
1/3 Page $1,798.67 $1,728.13 $1,656.71
1/2 Page $2,299.65 $2,202.23 $2,104.95
2/3 Page $2,645.75 $2,530.18 $2,414.62
Full Page $3,396.90 $3,241.80 $3,086.70
GOLD PACKAGE OPTION
Advanced Diver Magazine & ADM On-Line
Includes to following
• Printed advertisement within Advanced Diver Magazine (80,000+ readers)
• Three separate advertisement banners within ADM On-Line (1,500,000+ possible banner impressions)
• Special product or destination editorial space within Advanced Diver Magazine and ADM On-Line (250,000+ possible readers)
Advanced Diver Magazine, ADM On-Line
2010 Advertisement Rates
X = Number of issues contracted (price is per issue)
X 4 Issues X 6 Issues X 8 Issues Select Item
1/8 Page $592.10 $570.36 $483.39
1/6 Page $759.90 $727.48 $669.07
1/4 Page $1,150.52 $1,098.55 $1,046.68
1/3 Page $1,511.67 $1,440.13 $1,369.71
1/2 Page $2,012.65 $1,914.23 $1,817.95
2/3 Page $2,358.75 $2,242.18 $2,127.62
Full Page $3,109.90 $2,954.80 $2,799.70
SILVER PACKAGE OPTION
ADM On-Line & Rebreatherworld.com Banners
Includes to following
• Two separate advertisement banners within ADM On-Line (1,500,000+ possible banner impressions)
• Three separate advertisement banners within Rebreatherworld.com (19,200,000+ possible banner impressions)
• RBW Commercial Posting
ADM On-Line, and Rebreatherworld.com Banners
2010 Advertisement Rates
4 months 8 months 12 months Select Item
5 Banners Ads $632 $1,256 $1,800
BRONZE PACKAGE OPTION
Rebreatherworld.com Banners Only or Commercial Posting
Includes to following
• Two separate advertisement banners within Rebreatherworld.com (19,200,000+ possible banner impressions) and commercial Posting
OR Commercial posting allowed by two designated members
Rebreatherworld.com Banners Only
2010 Advertisement Rates
4 months 8 months 12 months Select Item
2 Banners Ads $410 $805 $1,150
Commercial Posts Only - - $400
BRASS PACKAGE OPTION
ADM On-Line Banners Only
Includes to following
• Three separate advertisement banners within ADM On-Line (1,500,000+ possible banner impressions)
ADM On-Line Banners Only
2010 Advertisement Rates
X 4 months X 8 months X 12 months Select Item
2 Banners Ads $276.33 $483 $650