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UNBEATEN PRINT ADVERTISING
Reaching over 20,000 readers each issue, ADVANCED DIVER Magazine targets the individuals who are serious about their diving. Divers who pursue continued education to advanced levels are the bread-and-butter of the diving industry. These divers spend thousands of dollars annually on equipment, dive charters, and both foreign and domestic travel. Reaching these divers will ensure a profitable year for the diving industry as a whole.
In addition to customers reached through our paid circulation,
ADVANCED DIVER gives advertisers direct exposure every issue to divers and key consumers by having a major presence at trade shows, rebreather seminars, and other dive related events throughout the U.S.
DISTRIBUTION
Distribution of ADVANCED DIVER includes:
• Newsstand (Books-a-Million, Borders, and Barnes & Nobel)
• Dive trade shows (Our World Underwater, Beneath the Sea, Sea Space, Boston Sea Rovers, etc.)
• Manufacturer trade show (DEMA)
• National and International Dive Events (Zero Gravity, NSS-CDS and NACD Cave Conference, Ghostship Festival, etc.)
• Dive club meetings and special training events throughout the year
DEMOGRAPHICS
20,000 readers each issue
The majority of ADVANCED DIVER prospective readers are affluent professionals that embrace new technology and have the means to purchase all sorts of gear, apparel, and equipment.
Distribution percentages of printed magazines:
• 53% Paid Subscribers
93% U.S. 7% Foreign
• 26% Promotional giveaways at trade shows and dive events
• 11% Foreign distributors
• 10% In-house back issue and advertisement promotions
Percentages are subject to change according to scheduled dive events, new subscriptions, and foreign distribution.
ADVERTISERS BONUS
Dive Equipment Manufacturers:
Advertising with ADM provides much more than an advertisement on a single page. Paid advertisers have priority space over non-advertisers for new product listings. Advertisers also have priority for equipment articles and reviews with ADM along with receiving free banner space, links and new product information on ADM On-Line.
Dive Facilities, Resorts, and Liveaboards:
Along with the standard advertisement, ADM offers these location advertisers special editorial privileges such as a one time, three to five page color article on their local diving, hospitality and specialties.
Boards of Tourism:
ADM offers countries promoting dive resort tourism special editorial privileges in each issue contracted, such as a three to five page color article on their local diving, hospitality and specialties.
(ADM holds the right to approve or deny all materials for publication. Special editorial privileges only apply for those advertisers who contract a 2/3 page or larger ad space for 4 or more issues. Editorial content must coincide with the direction of Advanced Diver Magazine. ADM offers professional staff writers and photographers for assistance with editorial, graphics and photography.)
ADVERTISING RATES
ADVANCED DIVER Magazine (ADM) takes pride in its high-quality graphical illustrations, and professional writers, and photographers. ADM has limited its advertisement to editorial ratio to 70% editorial and 30% advertisement. To ensure this ratio, ADM will continue to grow by adding additional pages as advertisments increase. ADVANCED DIVER Magazine desires to work closely with your company by providing the link between your front door and the rest of the diving world.
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ACCEPTABLE FILE FORMATS
All advertising should be provided in digital format. In order to process your digital files efficiently, please supply one composite high-resolution file per advertisement (i.e. TIF or EPS WITH FONTS CONVERTED TO OUTLINES OR EMBEDDED). Alternatively, we will accept the following Macintosh-native application files with all necessary images and fonts.
• ADOBE PHOTOSHOP, 300 dpi
• TIFF, 300 dpi
• Hi resolution, press-ready ADOBE PDF
• EPS, fonts converted to outlines
FILES INCLUDED
If your file was created in another program, such as Freehand, Pagemaker or InDesign etc., please save it as an EPS or TIF file format. If the program supports it, CONVERT ALL FONTS TO OUTLINES. Resolution should be 300 dpi.
FONTS
ALL FONTS MUST BE CONVERTED TO OUTLINES, EMBEDDED IN THE FILE OR INCLUDED WITH AD FILES. Provide printer and screen fonts including fonts used within imported files.
PAPER STOCK
COVER: 80# High Gloss BODY: 70# Gloss
BINDING: Perfect Bound
PRINTING: Heat-set web offset
DIMENSIONS
TRIM SIZE: 8 1/2” x 10 7/8”
LIVE AREA: 8” x 10 1/2“
BLEED: 1/2” beyond trim on all sides
PROOFS
All files must be accompanied by a proof. We cannot guarantee color fidelity or content on press if a color proof is not supplied with your files. Acceptable proofs are: Matchprint, Rainbow, and Iris.
ACCEPTABLE MEDIA
CD-ROM
DVD
ALTERATIONS
Ads requiring alterations, such as editing, image manipulation, reductions or enlargements, trapping, etc., will be billed mechanical charges at the publisher’s prevailing rates. PLEASE INCLUDE issue date, ad size reserved and contact information for your designer with all ad submissions.
AD MATERIALS SHIPPING ADDRESS
ADVANCED DIVER MAGAZINE
327 Snapdragon Loop
Bradenton, FL 34212
CONTACT INFORMATION
Curt Bowen
PH: 941-748-3483
E-MAIL: advdvrmag@gmail.com |
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